CapStrat goes green with new collateral

Raleigh communications agency CapStrat has chosen French Smart White paper for their new business cards and collateral.

This paper is manufactured by our favorite mill, French Paper Co. in Niles, MI. French is well known for their long history of producing a wide range of recycled paper lines, many of them containing 100% post-consumer fiber. While the Smart White line is not a post-consumer sheet due to it’s extremely bright white shade, it is FSC certified, and is manufactured using 100% green power. In fact, the mill is virtually carbon-neutral, having produced all of it’s electricity since 1922 utilizing an on-site hydroelectric generator and saving an estimated 1 million gallons of oil in the process.

By using Raleigh’s original green printer for the production of this collateral, CapStrat has shown their dedication to eco-friendly printing and green branding. This new identity work utilizes 6 Pantone colors, all lovingly mixed by hand here in our shop using soy-based inks. All press-wash used here is low-VOC and water-miscible, completing the green printing credentials.

In addition to their green branding efforts, CapStrat has a comprehensive in-house recycling program for office waste, including paper, glass and aluminum. They even compost biodegradable scraps in the break area. We think this Agency deserves recognition for taking a leading role in the implementation of green business practices. More on CapStrat can be found on their website: capstrat.com