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SIA Brochure showing cover and inside spread

Snowsports Industries America Catalog

When North Carolina music label Mammoth Records was acquired by Disney and moved to New York, many of the company’s talented employees decided to stay here in the Triangle. Not being exactly corporate types, Lane Wurster and Steve Balcom decided to put their considerable talent to work in their own venture, and Carrboro marketing firm The Splinter Group was born. We are honored to be able to help with some of their projects, like this Snowsports Industry catalog. They have a wonderful understanding of print and paper, and always amaze us with their design work. So much so, that in 2003 we hired them for our own rebranding campaign. That project won them two Addy awards, one in 2003 for collateral design, and another in 2004 for a direct mail campaign entitled “no schmoozing, just great printing.” We’re proud of the work they do and the printing we do for them. Check out more of their award-winning work at

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